NürnbergMesse Group, organizer of BrauBeviale (whose 56th edition took place in 2019), launched CRAFT BEER ITALY to fill a gap in the Italian exhibition world. A purely B2B event, exclusively dedicated to craft beer, was missing. In view of the exponential growth of the craft beer branch in the last two decades, it was high time for a fully dedicated event, where brewers could finally find the best raw materials, technologies and marketing solutions for craft brewing. Furthermore, NürnbergMesse wished to create an annual appointment dedicated to further education of brewers, translating into Italian the know how of Doemens and VLB Berlin, research institutes that are synonyms for quality and professionalism in the brewing sector.
This is why CRAFT BEER ITALY was born, growing and adapting to the market needs while continuously boosting the craft beer sector from a b2b perspective: quality, professionalism and internationality are the event’s keywords. In order to reach this goal, it’s essential to have the support of all the actors of the Italian market, starting from the associations Unionbirrai and MoBI.
The Beviale Family network
CRAFT BEER ITALY benefits from the long experience of BrauBeviale as well as on the synergies with the other events that together build the Beviale Family, international network of event for the beverage industry.