Neuromarketing by VDGLASS and CIAS INNOVATION

CRAFT BEER ITALY 2019 gives you the chance to live an exceptional experience thanks to the cooperation with our exhibitors VDGLASS and CIAS INNOVATION (Italian Center of Sensory Analysis).

At booth B18 you will be able to personally join neuromarketing tests applied to beer tasting. Thanks to the EEG technology the test will measure your brain reaction to different types of beer tasting glasses.

Eager to try?

VDGLASS and CIAS INNOVATION are looking forward to welcoming you at booth B18


VDGLASS has recently started a close collaboration with CIAS INNOVATION, an innovative company with high technological and scientific content within the sensory world who supplies tools and data to the design and marketing activities of VDGLASS, aimed at developing the ‘right glass for the right drink’. VDGLASS is the first company within the glass world to use such a technology, obtaining excellent results for their top beer and wine glasses of own exclusive design.

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